Effective Communication: Your Ultimate Writing Checklist

Gustav Corpas
6 min readFeb 29, 2024
Photo by Glenn Carstens-Peters on Unsplash

This article was last updated 02.29.2024.
I add principles as a come across them.

The following principles are not silver bullets. There may be situations where you decide to veer from the principles, but nonetheless I think it useful to know about them.

They represent things I have come across, and my goal is to make people (and myself) aware of common patterns in the way we write that often obscure the message or points in the text.

Principles

In the following you will read about what I think are good things to keep in mind to help you write more clearly:

  • Arguments before claims.
  • Show the action.
  • Show who is acting.

Thanks for reading! Consider hitting follow if you are picking up what im putting down. ❤️

Arguments before the claims

Many business models will go extinct in the future. This is because GDPR and digital privacy matters more and more.

I would argue that immediately leaping upon the reader with a strong claim creates a split-second of skepticism.

In the american sitcom “Big Bang Theory” there is a beautiful moment where Sheldon Cooper is reading a scientific paper. Suddenly he shouts: “Why.. WHY!” — Then flips over the page and goes “Oh.. That’s why”.

By structuring the sentence such that the argument that backs up the claim comes before, it is more likely that the statement will be accepted by your readers.

Because GDPR and digital privacy matters more and more, many business models will go extinct in the future.

Show the action

Actions can be made into verbs. This may hide who is doing the action and can potentially make the sentence less readable.

Below is an example of a note that a company might send to one of its employees:

Unjustified omission of absence…

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Gustav Corpas

I write about technology and society. Or anything that is interesting to me.